Event Strategy
Our Event Strategy service helps you align event activity with your wider business goals, ensuring every moment — from flagship conferences to private dinners, from large sponsorships to intimate hospitality — has a clear purpose and measurable impact.
We work closely with your leadership and go-to-market teams to define the right mix of events, formats, and activations for your brand; create positioning that resonates with your audience; and set up tracking systems to prove success. The result: a focused, ROI-driven roadmap that saves time, maximises budget, and ensures your event presence delivers real commercial value.
Services Can Include
Strategic alignment of business goals with event formats (owned, sponsored, partnered)
Identify event sponsorships aligned to your audience and goals
Event calendar mapped across the year, globally or regionally
Strategy definition for each specific event
Designing a clear and repeatable event playbook tailored to your organisation
Training internal teams on turning event activity into measurable outcomes
Budget planning
Event KPIs definition
ROI forecasting
Key Challenges This Solves
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Lacking a plan
Your events are reactive - you’re saying yes to participating without a plan and clear goal alignment
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Internal misalignment
Your sales and marketing teams aren’t aligned on what events to prioritise
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Uncertain results
Event activity has not clearly been tracked back to business results and there is no easy way to prove their ROI
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Limited time
Your team is overstretched and has no time to analyse new conferences and formats or revamp the event strategy
Get in touch
Let’s get your event strategy clearly defined