Customer

Advisory Board Program

A Customer Advisory Board (CAB) can play a critical role in strengthening relationships with top customer accounts, reducing churn risk, and unlocking growth by deepening your connection with senior executives at key accounts.

This service helps you design and deliver a high-impact CAB experience, during and in-between meetings in a way that will benefit both your business and the members in attendance.

Services Include:

  • Designing a strategic CAB framework aligned to business goals

  • Outlining clear objectives, member criteria, and engagement cadence

  • Helping you define the meetings format, agenda and discussion topics

  • Designing a CAB engagement plan across the year

  • Providing briefing packs and facilitation support

  • CAB meeting planning, management, and delivery

Key Challenges This Solves

  • Customer Advisory Board Programs expertise

    Lack of Expertise

    You lack internal expertise or bandwidth to start a CAB with the rigour needed to succeed

  • Revamp your Customer Advisory Board Strategy

    Lack Purpose

    Your current CAB lacks structure, purpose, or executive-level participation

  • Revamp your Customer Advisory Board content and format

    Low Value

    Current program is too product-led and is not delivering enough value to members

  • Increase your Customer Advisory Board engagement between meetings

    Engagement Drop

    You lack a clear follow up plan to keep momentum and engagement between meetings

Get in touch

Let’s build executive engagement for long-term growth