About us.
About The Hook Studio
At The Hook Studio, we help SaaS and other B2B companies make their events work harder—turning high-cost, time-intensive activities into high-impact, results-driven moments. We’re a specialist event strategy and marketing consultancy built for brands who want to connect more meaningfully with customers, partners, and prospects.
We work closely with founders, GTM leaders, and marketing teams to bring clarity and intention to your event calendar—whether you’re launching a flagship experience, designing a Customer Advisory Board, or looking to improve ROI from field events.
Our approach is rooted in strategy and shaped by experience. We help you:
Design smarter event portfolios that align with business goals
Define clear event purposes and formats that drive engagement
Create consistent, compelling brand presence and content
Build internal alignment across sales, marketing, and customer success
Train teams to maximise in-person interactions
Track and optimise event performance with real metrics
Whether you’re scaling your events function, entering new markets, or just need sharper focus—we deliver thoughtful, tailored support that meets your growth stage.
Meet the Founder
Ana Williams is a B2B marketer with 20 years of experience. Before founding The Hook Studio, she led international marketing teams at high-growth tech companies—helping North American B2B organisations expand into EMEA and APAC, and later heading up a global growth marketing function.
Her passion for events—and the recognition that many B2B companies run them at a loss despite heavy investment—sparked the creation of The Hook Studio. Ana realised the issue wasn’t the events themselves, but the lack of strategy, clear brand intent, and team enablement. The Hook Studio was founded to change that: transforming events into powerful, results-driven growth opportunities.
In 2023, Ana was named one of the Top 30 Most Influential Marketers in B2B SaaS by Finite. Beyond her work at The Hook Studio, she mentors students through Founders4Schools and supports the Centre for the Prevention of Violence Against Women and Girls (CPVAWG) by helping grow their partnerships programme.
"I believe in business with purpose—and I bring that mindset to every client partnership."